Manga and the art of the mass-market masterpiece

As the British Museum opens the biggest exhibition of the comic-book artform outside Japan, graphic novelist Fumio Obata celebrates its enduring appeal

Manga is basically pulp fiction. Its cheap entertainment, easy to produce, mostly drawn in black and white and usually serialised in magazines. Its become hugely popular in the past few decades and has expanded into all different genres of storytelling you can find political manga in newspapers, for example but mainly it is aimed at young people.

Scholars of manga say it has its roots in painted handscrolls from the 12th century. Thats probably true, but manga as we know it today is closely tied to mass production. When Japan modernised itself in the late 19th century, western-style journalism came in, along with faster printing technology, which fuelled the explosion of manga in the mid-20th century.

Town of Evening Calm, Country of Cherry Blossoms by Fumiyo Kno, 2003-4 Photograph: handout/HANDOUT

Even today, speed is important. Manga artists are given very little time to produce pages the deadlines are ridiculous so they have to work extremely fast. Popular artists will have their own studio with a team of people drawing for them. The quality is high but the aesthetic of manga has become standardised. Because of the sheer pressure to produce, artists dont have the time to explore their style. Maybe its because I left Japan at 16 and was educated in British art schools, but all the artwork in manga looks very similar to me now.

As a kid growing up in Tokyo, I was a typical manga fan. As far back as I remember, I was reading comics. It was my first encounter with visual art. Manga was everywhere. Youd go to the supermarket with your mum and youd pick up a comic or youd watch anime the animated version of manga on TV. I was constantly reading manga and I still have an affection for it. Its like a song you grew up with thats become etched in your memory.

One series that had a huge impact on me as a teenager was Akira by Katsuhiro Otomo. When I was 13 or 14, I watched the feature-length animation film and was completely blown away by it and through that I started reading Otomos original stories. Guys in their 40s, like me, are called the Akira generation.

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